For over 6 years I conceptualized and designed hundreds of paper props for Pottery Barn. The props were used in the retails stores to help tell a particular lifestyle story, be it a ghoulish Halloween party or a Thanksgiving feast. The perfect prop + product pairing drove home a fuller experience with the brand.

The Pottery Barn Associate Preview was a seasonal sneak-peak for Pottery Barn store Associates highlighting upcoming seasonal stories. I both designed and laid out the booklet, as well as selected the photography. I focused on full bleed images for maximum impact and crafted a mirroring front and back cover that continued the energy of the book.

These are design submissions for Pottery Barn’s “Buy More Save More” marketing campaign. The goal of the campaign was to make the creative specifically connect with Millennials. To achieve a more Millennial vibe I paired bold, vibrant colors with a fresh font suite.

I conceptualized and designed gift registry flyers for Pottery Barn to be distributed in retail stores. The goal was to reimagine the gift registry experience in a way that connected with Millennials. The designs are vibrant and fun, and I used both campaign photography and illustrations to offer a choice between a seasonal design or an evergreen one that could be used year-round.